Kpop Music Monday #22: EXID, “Up and Down”

Not only is EXID’s “Up and Down” one of my favorite music videos, but the song also tells the story of how a fledging group became one of the biggest in Kpop thanks to one fancam.

A fancam is what it says on the tin: usually, fans will film one individual idol in a group performance and then upload it to youtube or other video sharing websites. A single fancam can garner thousands, if not millions, of views, thanks to thirsty fans.

And in 2014, one fancam of EXID’s Hani dancing to “Up and Down” broke the internet and helped the on-the-verge-of-disbanding group skyrocket to fame. Because, you know, she’s hot, and the dance is, um, fairly suggestive.

The music video is everything I love about kpop music videos, including weird metaphors and bright colors. One listen and you’ll be saying “위 아래 위 위 아래” (“wi arae wi wi arae”) for the rest of the day.