Kpop Music Monday #19: B1A4, “Beautiful Target”

How to tell you’re old, kpop edition: You remember when a group debuted and followed along with them for a few years until they pretty much fell off the planet and some of the members chose not to renew their contract, effectively disbanding the group.

I remember first seeing the group B1A4 pop up on a Korean music livejournal that I followed back in 2011, and at the time I also watched a lot of EatYourKimchi, who took to the group in a rather humorous way–by renaming it to “Bilasa.” (The number one is “il” and four is “sa” in sino-Korean numbers.) And why are they called B1A4? Well, 4 members have type A blood and one (the rapper, duh) has type B! To date, the first kpop merchandise that I ever bought was a shirt from the EatYourKimchi store with “Bilasa” on it, and quite a few people complimented me on the design, despite having no idea what it was referencing. It was just a cool shirt, thankyouverymuch.

I watched through a couple of old Kpop Music Mondays from EatYourKimchi and one video called this song “fanservice.” I’ll accept that. Honestly, though, this video is probably peak kpop of the era and they do the cutesy-boy look so well. That, plus the mispronounced English in the chorus, just makes the song endearing to me. Maybe only me, but in these days, anything that makes us cut loose for a while is a good thing, regardless of how cheesy it is.